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Apple Music Exec Becomes "VP of NFTs" At Ledger

Over the weekend news broke that Parker Todd Brooks is leaving Apple Music to join Ledger, the largest player in the crypto hardware wallet space. This is just another sign that the world of NFTs is something worthy of corporate interest. It also furthers my thesis that the tidal wave currently impacting NFTs will further transition toward a tsunami.

Brooks’ new title will be “Vice President of NFTs”, a title that may very well be a first. His goal is to create products that cater to creators. Considering his background in music, I wouldn’t be suprised to see some activity in the music space. To be fair he even stated as much:

“I’ve spent my career serving the artist community. With NFTs there is an opportunity to reimagine how art and music are created, sampled, and managed while simultaneously addressing the security issues in storing NFTs on internet-connected devices.”

This leaves me wondering: are we going back to the world of iPods just so people can say they own their music?!

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